Except when it’s obvious that something will go wrong. As it was with Ubisoft and Blizzard, EA threw its hat into the constant-connection DRM ring.
And guess what happened? That’s right. They fucked it up, and not only did they fuck it up, they’ve gone the extra mile like a number of other software companies and given the finger to their angry customers. And the customers, who tend to be very internet-savvy (as you would figure PC gamers to be) took of a picture of that finger and posted it far and wide. Seriously, do these publishers have any concept of public relations at all, or what their purpose is?
Looking back at an industry that’s itself strong but proven volatile for individual companies and studios (even big contenders), it seems that’s the last thing you’d want to do after selling people a faulty product. But hey, maybe everyone at EA could use a good long vacation to get reacquainted with how the rest of the world functions. And you know, for every big player that does this, there are tons of smaller designers and indie studios all but giving their games away, and doing a damned fine job to make sure that things are working as intended.